Art wrote the books on Customer Value & B2B Segmentation!
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"Art Weinstein gave a superb presentation on business psychographics to our group. A great learning situation, everyone was satisfied." Marketing Research & Intelligence Association of Canada
"What is value, how you create it, what drives loyalty - it's all here. Art Weinstein's latest edition is a must-read for anyone expecting to compete successfully in their market." Dr. R.J. Trasorras, President, Tampa Consulting Group
"Art Weinstein gave a superb presentation on business psychographics to our group. A great learning situation, everyone was satisfied." Marketing Research & Intelligence Association of Canada
- We work closely with our clients to truly understand their unique business situations and needs. Our co-creation of value process yields an in-depth analysis resulting in precision target marketing. The end product is the development of customized, customer-focused strategies. This improves marketing effectiveness and adaptability in toda
- We work closely with our clients to truly understand their unique business situations and needs. Our co-creation of value process yields an in-depth analysis resulting in precision target marketing. The end product is the development of customized, customer-focused strategies. This improves marketing effectiveness and adaptability in today's Now Economy which is characterized by the 5-S framework - speed, service, selection, sociability, and solutions.
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Art Weinstein, Ph.D. - Customer Value/B2B Market Segmentation
"What is value, how you create it, what drives loyalty - it's all here. Art Weinstein's latest edition is a must-read for anyone expecting to compete successfully in their market." Dr. R.J. Trasorras, President, Tampa Consulting Group
"Art Weinstein gave a superb presentation on business psychographics to our group. A great learning situation, everyone was satisfied." Marketing Research & Intelligence Association of Canada
- We have been resolving customer challenges for more than 25 years. Our cutting-edge expertise is grounded in the latest academic marketing theory and tested in real-world business practices. Our work has helped leading technology companies and service firms find market opportunities, grow revenues and retain customers. Contact me to today
- We have been resolving customer challenges for more than 25 years. Our cutting-edge expertise is grounded in the latest academic marketing theory and tested in real-world business practices. Our work has helped leading technology companies and service firms find market opportunities, grow revenues and retain customers. Contact me to today to learn how your organization can benefit from our consulting, research or training services tomorrow.
"What is value, how you create it, what drives loyalty - it's all here. Art Weinstein's latest edition is a must-read for anyone expecting to compete successfully in their market." Dr. R.J. Trasorras, President, Tampa Consulting Group
"What is value, how you create it, what drives loyalty - it's all here. Art Weinstein's latest edition is a must-read for anyone expecting to compete successfully in their market." Dr. R.J. Trasorras, President, Tampa Consulting Group
"What is value, how you create it, what drives loyalty - it's all here. Art Weinstein's latest edition is a must-read for anyone expecting to compete successfully in their market." Dr. R.J. Trasorras, President, Tampa Consulting Group
- Superior Customer Value (4th Ed.) is a state-of-the-art guide to designing, implementing and evaluating a winning customer value strategy. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance.