Customer Value / Segmentation
ART Weinstein

Customer Value / Segmentation ART Weinstein Customer Value / Segmentation ART Weinstein Customer Value / Segmentation ART Weinstein
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Customer Value / Segmentation
ART Weinstein

Customer Value / Segmentation ART Weinstein Customer Value / Segmentation ART Weinstein Customer Value / Segmentation ART Weinstein
  • Home
  • About
  • Books & ARTICLES
  • Contact

About Us

Brief Bio & Client List

  • Dr. Art Weinstein is a Professor of Marketing in the College of Business & Entrepreneurship at Nova Southeastern University, Fort Lauderdale, Florida (USA). In addition, he is the project founder/leader of the Case Teaching and Research Initiative.


  • Art has written 8 books and more than 90 scholarly papers, case studies and trade articles on customer-focused marketing strategy issues. He is one of the top 5 cited researchers in the world on market segmentation and customer value.

 

  • Dr. Weinstein specializes in providing practical strategic solutions to complex marketing problems. Art has assisted leading organizations including Bayer Diagnostics, Bristol Myers-Squibb, California Newspaper Publishers Association, Citrix Systems, Cordis, EBSCO Information Services, Freudenberg Sealing Technologies. Hewlett-Packard, Intel, Miami-Dade Parks & Recreation, Motorola, Novartis, Truist Foundation, Vacation Break USA and VA Healthcare Network. 

Customer Value in the Now Economy

https://SCV-Weinstein.blogspot.com

Marketers Podcast - Art Weinstein

MARKETERS | Art Weinstein PhD by Business podcast (spotify.com) 

CUSTOMER RESEARCH-SEGMENTATION AUDITS-STRATEGIC CONSULTING

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