Dr. Art Weinstein is a Professor of Marketing in the College of Business & Entrepreneurship at Nova Southeastern University, Fort Lauderdale, Florida (USA). In addition, he is the project founder/leader of the Case Teaching and Research Initiative.
Art has written 8 books and more than 90 scholarly papers, case studies and trade articles on customer-focused marketing strategy issues. He is one of the top 5 cited researchers in the world on market segmentation and customer value.
Dr. Weinstein specializes in providing practical strategic solutions to complex marketing problems. Art has assisted leading organizations including Bayer Diagnostics, Bristol Myers-Squibb, California Newspaper Publishers Association, Citrix Systems, Cordis, EBSCO Information Services, Freudenberg Sealing Technologies. Hewlett-Packard, Intel, Miami-Dade Parks & Recreation, Motorola, Novartis, Truist Foundation, Vacation Break USA and VA Healthcare Network.