Customer Value / Segmentation
ART Weinstein

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Customer Value / Segmentation
ART Weinstein

Customer Value / Segmentation ART Weinstein Customer Value / Segmentation ART Weinstein Customer Value / Segmentation ART Weinstein
  • Home
  • About
  • Books & ARTICLES
  • Contact

AMAZON online Bookstore

Customer Value, Market Segmentation, Market Definition - ebooks, paperbacks, hardcovers

Books by Art Weinstein

14 Key Articles *

> Customer Value

5 Latest Research Articles

Building and Evaluating a Customer Value Blog

2023

Journal of Marketing Analytics

Customer Obsession - The Springboard for a Value Creation Strategy

2022

Journal of Business Strategy

Global Perceptions of Customer Satisfaction

2022

EBSCO Pathways to Research

Business Models for the Now Economy

2020

Journal of Business Strategy

Creating Superior Customer Value in the Now Economy

2020

Journal of Creating Value


> B2B Segmentation

5 Most Read Articles

Target Market Selection in B2B Technology Markets

2014

Journal of Marketing Analytics

Segmenting Technology Markets: Applying the Nested Approach

2011

Marketing Intelligence and Planning

A Strategic Framework for Defining and Segmenting Markets

2006

Journal of Strategic Marketing

Rethinking Business Segmentation: A Conceptual Model and Strategic Insights

2017

Journal of Strategic Marketing

Business Psychographics Revisited: From Segmentation Theory to Successful M

2010

Journal of Marketing Management


> Case Studies

4 New Cases

The Leader of the Pack: How Chewy Became the Alpha Figure

2023

Journal of Business Strategy

Houdini's Magical Marketing Strategies

2022

Journal of Strategic Marketing

How Royal Caribbean Navigates Stormy Seas: A Customer Value Analysis

2022

Journal of Creating Value

World's Biggest Retailer Launches Walmart Plus and Customers Have Their Say

2021

Journal of Business Strategy

* Email artweinstein9@gmail.com for FREE full-text versions ($40 value each) - limit 2 articles per request

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