Customer Value, Market Segmentation, Market Definition - ebooks, paperbacks, hardcovers
5 Latest Research Articles
Journal of Marketing Analytics
Journal of Business Strategy
EBSCO Pathways to Research
Journal of Business Strategy
Journal of Creating Value
5 Most Read Articles
Journal of Marketing Analytics
Marketing Intelligence and Planning
Journal of Strategic Marketing
Journal of Strategic Marketing
Journal of Marketing Management
5 New Cases
Rutgers Business Review
Journal of Business Strategy
Journal of Strategic Marketing
Journal of Creating Value
Journal of Business Strategy
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