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Customer Value, Market Segmentation, Market Definition - ebooks, paperbacks, hardcovers
15 Key Articles *
> Customer Value
5 Latest Research Articles
Building and Evaluating a Customer Value Blog
2023
Journal of Marketing Analytics
Customer Obsession - The Springboard for a Value Creation Strategy
2022
Journal of Business Strategy
Global Perceptions of Customer Satisfaction
2022
EBSCO Pathways to Research
Business Models for the Now Economy
2020
Journal of Business Strategy
Creating Superior Customer Value in the Now Economy
2020
Journal of Creating Value
> B2B Segmentation
5 Most Read Articles
Target Market Selection in B2B Technology Markets
2014
Journal of Marketing Analytics
Segmenting Technology Markets: Applying the Nested Approach
2011
Marketing Intelligence and Planning
A Strategic Framework for Defining and Segmenting Markets
2006
Journal of Strategic Marketing
Rethinking Business Segmentation: A Conceptual Model and Strategic Insights
2017
Journal of Strategic Marketing
Business Psychographics Revisited: From Segmentation Theory to Successful M
2010
Journal of Marketing Management
> Case Studies
5 New Cases
Dollar Tree: Price Leadership and Strategic Planning for Market Success
2023
Rutgers Business Review
The Leader of the Pack: How Chewy Became the Alpha Figure
2023
Journal of Business Strategy
Houdini's Magical Marketing Strategies
2022
Journal of Strategic Marketing
How Royal Caribbean Navigates Stormy Seas: A Customer Value Analysis
2022
Journal of Creating Value
World's Biggest Retailer Launches Walmart Plus and Customers Have Their Say
2021
Journal of Business Strategy
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